A temporary restraining order has been issued against Drake and 21 Savage for their use of Vogue trademarks in the promotion of their new album, “Her Loss.”
Partnership Between Musicians and Vogue
Condé Nast, the owner of Vogue, sued the musicians for $4 million for copyright infringement. They said that the supposed partnership between the musicians and Vogue was not real.
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On Wednesday, a federal judge granted a temporary restraining order mandating that the “Circo Loco” rappers cease using Vogue’s trademarks and erase any social media postings depicting them on Vogue-branded covers they created.
Vogue’s action, first filed on Monday in the U.S. District Court for the Southern District of New York, scored a little success at that point.
Federal Judge Jed S. Rakoff agreed with Condé Nast (formerly Advance Magazine Publishers Inc.) on Wednesday that there was “sufficient proof” that the hip-hop stars and their PR firm Hiltzik Strategies used the magazine’s trademarks and a photo of Anna Wintour without permission to falsely promote the album.
Restraining Order Obtained by Los Angeles Times on Friday
Drake’s longtime attorney, Larry Stein, who is also representing 21 Savage in the lawsuit, refused to comment on Friday due to the ongoing litigation. Hiltzik Strategies’ representatives were similarly mum.
The real names of the “On BS” and “Privileged Rappers” artists are Aubrey Drake Graham and Shéyaa Bin Abraham-Joseph.
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But Condé Nast claims that they are Aubrey Drake Graham, Shéyaa Bin Abraham-Joseph, and their team. It is because they allegedly created fake Vogue magazine covers, distributed them on social media, and distributed fake copies of the magazine at the end of last month.
In an Instagram post from October 30 that has since been deleted, the couple announced that they will be featured on the magazine’s monthly cover and thanked editor Anna Wintour for her “love and support on this historic day.”
Condé Nast said that the marketing gimmick was taken as truth by a number of media outlets and their readers.
