Nintendo America President Doug Bowser has neither confirmed nor denied the existence of the updated Switch, but he responded to reports of the updated hardware by sharing the company’s philosophy for the next step in technology. … we said we were asking about a new Nintendo Switch that can display high definition 4K graphics when combined with a large screen. The answer isn’t sure if this new switch exists, but it does show how Nintendo decides when new hardware comes out.
“We are always looking for technology and how technology can improve the gaming experience. This is not technology for technology,” Bowser told the Washington Post. “This is how technology specifically improves the gaming experience. Then where do you apply this technology? Do you want to apply it on existing hardware or platforms, or are you waiting for the next platform? So what is the correct gaming experience? This involves many factors, and this is a problem we have been paying attention to. “
In an interview with the Washington Post, Bowser was asked about the new Nintendo Switch. Reportedly with a large screen and the ability to play high-definition 4K graphics when docked. The answer isn’t sure if this new switch exists, but it shows how Nintendo decided when it was time to introduce the new hardware.
Bowser was much more open about the Nintendo E3 2021 demo and how the Switch “will change the console lifecycle in five years.” Nintendo Switch has sold over 85 million consoles to date and there are no signs of rejection. In the US, Switch has been at the top of NPD’s bestseller list for 30 months, and games like Mario Kart 8: Deluxe is regularly in the top 10. everything is over.
Bowser also emphasized how Nintendo is focusing on more than just the Switch, just as it has partnered with Universal Studios to build theme parks around the world, its expansion into the mobile gaming market, and it’s choice to “selectively” license its IP. Other brands, such as Lego.
“We see ourselves as an entertainment company focused on delivering unique entertainment,” Bowser said. “It is based on an integrated hardware and software model. These models represent the characters from the world of intellectual property that we have known and loved for decades. I could do it, but I also knew there was a chance. Let’s introduce IP to more people. “
Mobile games in particular are a way for Nintendo to enter the market where Switch is not currently sold. In six games including Fire Emblem Heroes and Animal Crossing: Pocket Camp, Nintendo’s mobile games have been downloaded 650 million times independently.
“We have a vibrant community and we are very grateful to it. We always want to hear and understand how we develop content in the future. ” “There are times when we need to strengthen our intellectual property for reasons we think are very important. Protecting our intellectual property is critical to our ability to continue to develop that property, and we want people to understand that we are protecting ourselves too. ‘How’.
Regarding Nintendo’s active approach to protecting its intellectual property from fan-made games and DIY projects, Bowser said that this is very important for Nintendo to properly structure these properties.
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