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How ‘Let’s Go Brandon’ Became Code For Insulting Joe Biden?


The phrase ” Let’s go, Brandon” has become viral and has spread like wildfire. However, it seemed weird and quirky at the first go, when the Republican Representative Bill Posey of Florida concluded the House floor speech on October 21. Later the phrase has become a rage for protest, for an uprising sentiment, for a stand-in for swearing at Joe Biden is visible everywhere. 

South Carolina Republican Jeff Duncan had put on a ” Let’s Go Brandon ” face mask at the Capitol last week. Texas Sen. Ted Cruz posed with the “Let’s Go, Brandon” sign at the World Series. A photo of the sign also became visible at the construction sign in Virginia, which Mitch McConnell’s press secretary retweeted. 

This phrase has taken over something which was far more vulgar, like ” F…. Joe Biden. “

These are all performed to express the rage among the Republicans who want to prove their conservative credentials or identities, which further states that a not-so-secret handshake demonstrates that they are in accordance or at par with the party’s base.


Americans are habituated to mocking their leaders in the public, and the behavior is further accentuated by former President Donald Trump, who often uses harsh language during his political speech. 

Now the question arises, how did the Republicans substitute the Brandon phrase as a G- rated in place of its more vulgar three-word cousin? 

The journey commenced on October 2. NASCAR race at the Talladega Superspeedway in Alabama, when Brandon Brown, a 28- year old driver, was interviewed by an NBC Sports reporter for winning his first

Xfinity Series. It was at the time of the interview, the crowd behind him was cheering, something which was challenging to comprehend at first. The reporter suggested they were chanting “Let’s Go Brandon” to show their support, but it became clear that they were voicing ” F…. Joe Biden. “

Though NASCAR and NBC had taken steps to control the situation by limiting ambient crowd noise during interviews, it became too late, and the phrase had already taken off. 

The three-word phrase was also heard chanting by protesters when the President visited a construction site in suburban Chicago a few weeks ago to promote his vaccine-or-test mandate. The week before, as the President passed through Plainfield, New Jersey, Biden’s motorcade was confronted by a “Let’s Go Brandon” banner. 

The phrase “Let’s Go Brandon” was also heard chanting by the group outside a Virginia park on Monday when Biden appeared on behalf of the Democratic candidate for governor, Terry Mc Auliffe. Two of the protestors pulled down the euphemism by putting up hand-drawn signs. 

On Friday morning, on a Southwest flight from Houston to Albuquerque, the phrase was used by the pilot to sign off his greetings while addressing the public. Southwest said in a statement that the airline takes pride in furnishing a comfortable and respectful environment. And any divisive behavior from any individual shall not be entertained. 

But such incidents are claimed as ” hilarious ” by Veteran GOP ad maker Jim Innocenzi. According to him, unless you are living in a cave, you will realize what it means. But this behavior has a classy touch, and if you have any objection, you are free to move away. 

The history of the meanness of America’s Presidents has been prevalent for centuries. Grover Cleveland was abused with the phrase “Ma, Ma Where’s my Pa? in the 1880s when it was rumored he adopted an illegitimate child. Thomas Jefferson and Andrew Jackson were also victims of such meanness through poems for allegations of bigamy. 

There were plenty of old outrages, and they never fail to be horrified by new outrages, said Cal Jillson, a politics expert, and professor in the political science department at Southern Methodist University. 

“F. … Trump” graffiti is still in existence and is passed by many in Washington, D.C. George W. Bush also faced a shoe thrown in his face. Bill Clinton was criticized and labeled as ” Clinton crazies” by his critics. 

The difference between the sentiment thrown at the Grover Clevelands of yore and modern politicians is in the amplification they get on social media. 

Dartmouth College, a history professor, stated that before the emergence of social media a few years ago, no public forum existed to voice your nastiest and darkest public opinions. 

Even President Barack Obama was also subjected to racism and abuse, but it was tempered as Twitter was relatively new, and Tik Tok was not there. Facebook also ignored hate speech and misinformation. 

A part of the U. S was already in anger before the Brandon movement. They believed that the 2020 presidential election was manipulated despite a mountain of evidence being present to the contrary. But the offense has surpassed beyond the die-hard Trump supporters, said Stanley Renshon, who is a political scientist and psychoanalyst at the City University of New York.

He stated the instances that the Afghanistan withdrawal, the southern border situation, the treacherous school board debates, where a significant number of the population was not anti-Biden, now feel that what the American public see and understand to be true is actually not true. 

Trump has not missed the moment. His Save America PAC now sells a $ 45 T-shirt featuring. 

“Let’s Go Brandon” above an American flag. One message to the supporters goes this way, “#FJB or LET’S GO BRANDON? 

T-shirts are available in the storefronts with the NASCAR logo. For the honest Brandon, things are not smooth. He suffers from a short-staffed, underfunded team of his father. But his win was a big deal for him. His team has been struggling for sponsorship for a long time. 

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