Heinz Ketchup Is Not “Ketchup” Anymore?
Should Heinz Ketchup now be called “Tomato Seasoning” due to failing to meet ketchup standards that were implemented by Israel’s standards institute?
A blog post argues, “The Heinz Corporation has been clearly opposed to GMO labeling, as they donated half a million dollars against California’s GMO labeling bill in 2012. The corporation isn’t for wholesome and organic ingredients in the US, except everywhere else.
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In the American supply, the products have GMO sugar beets (labeled as “sugar”), GMO corn syrup, and vinegar that is mostly made out of GMO corn. Despite these findings, many consumers still label Heinz Ketchup the #1 choice for ketchup every year. This controversy has spread and now the company is under public scrutiny.
“The brand Heinz may be synonymous with ketchup for most of the world, but no longer in Israel,” quotes the newspaper Haaretz.
Test information from Osem found that Heinz ketchup is about 21% tomato concentrate in Israel, but has to be at 41% to meet qualification standards. The Heinz Corporation reports that that level is at 61%.
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The distributor, Diplomat, for Heinz in Israel says the popular brand Osem has a huge stronghold over the market and was working to ensure its protection by proving Heinz Ketchup isn’t ketchup.
The company is lobbying to have standards lowered for the amount of tomato concentrates required in its products to be labeled as real ketchup (this is a clear indicator that something is up and an example of how big food corporations work around the rules requiring the use of healthy, organic ingredients).
Now, Heinz corporation has been added to the “Ketchup Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)” report. Global ketchup market is projected to grow at a CAGR of 5.2% during the forecast period (2021-2026).
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The growing demand for organic tomato ketchup will be one of the significant trends that will gain market traction in the coming years. The rise in health-conscious consumers owing to their growing preference towards organic products due to their natural and healthy ingredients would further fuel the market growth.
Recently, Heinz also repackaged their ketchup as fake “blood” for Halloween, partnering with Tiktok star @DancesInShadows.
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“Knowing how much ketchup has been used as fake blood in movies, we saw Halloween as the perfect opportunity to drive conversation at the speed of culture and insert Heinz Ketchup into this contextual moment,” Daniel Gotlib, associate director of brand building and innovation for the Kraft Heinz Company, said in a statement.
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